SardonicallyIrrelevant wrote:
Can't hurt...
Will $5 footlongs and Twitter be the salvation of Chuck?
Posted on 22 April 2009 by Robert Seidman
Can a Twitter campaign and pointing people to buy a sub at Subway on Monday save Chuck? Chuck executive producer and co-creator Josh Schwartz hopes so. From the LA Times Show Tracker:
In an interview at the National Association of Broadcasters convention in Las Vegas, Schwartz said he had a good meeting with NBC about "Chuck's" future, but he would not speculate on whether the show would survive. NBC, which is stripping Jay Leno across the 10 p.m. time period five nights a week, does not have a lot of real estate for shows like Schwartz's that are on the bubble.
In the meantime, "Chuck" fans are taking matters into their own hands. According to Schwartz, there is a push on the Internet to get fans to go to Subway on Monday before the season finale to buy sandwiches in support of the show. Why Subway? Because the sandwich shop was featured prominently in a recent episode. So much for product placement turning off viewers. "It shows a real sophistication on the part of the viewer," Schwartz said.
That's an interesting tactic. Encourage the sponsors of the show to want the show to continue. Hmmmmm I think that's smarter than having people mail bottles of tobacco sauce.
