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I do not know who this guy is, but he is a fraud. Tito was a communist dictator of Yugoslavia. He is now dead.

Anyway, I do know that this new Tito does some kind of extreme fighting and that he is going out with a porn star. That is the extent of my knowledge.

However, I was not surprised when Tito started yammering about how he is a businessman, etc.

A lot of professional atheletes, after they gain a measure of success, fame and money, start wearing expensive business suits and telling people how they have incorporated themselves as a business; about how they ARE a business and they have to market their 'product' (i.e., themselves).

The reason is simple: they do not like to admit to themselves that they are nothing more than 'entertainment' for the public, much like a dancing monkey is entertainment. Boxers literally get into a ring that is surrounded by businessmen who are paying the boxer to beat and be beaten, purely for the businessmen's entertainment. If the boxer gets brain damage, well, that's part of life as a boxer. The businessman will feel like he got his money's worth.

So the boxer, fighter, football player, etc., deludes himself into thinking that he is actually part of the businessman crowd, and that what he and the businessmen are doing is a 'joint venture'. The athelete hates being thought of as the dancing monkey. Even being paid millions of dollars will not wipe away that stigma of inferiority.

Tito obviously has an inferiority complex about his role, hence his bragging about how he is a business, etc. Of course, he is nothing but a monkey who is paid to crawl into a cage and literally beat, and be beaten, by another monkey. He is not in the same league as Gene Simmons, and he knows it.